I just read some stats from videobrewery.com:
10 seconds
That’s how long you have to grab the attention of viewers in a video marketing clip, (research by Visible Measures). You’ll lose 20% of your viewers in 10 seconds, about 1/3 of them by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.
Why do viewers tune out?
The videos shouldn’t be about you. Videos should be for your customers. If you have a clear picture of your customers, you can give them something of value that they will want to watch.
image courtesy of swiftcrowcreations.com
Perhaps you can help your customers…
- Improve their bottom line
- Ease their pain
- Solve a problem
- Show them how to do something
- Answer their question (FAQs)
- Get tips to help them in their business
- Understand the benefit they will get from doing business with you
What other topics have you found helpful for your customers?
Don’t know where to start?
This is the first in a series of videos to help you with the basics to create video for YouTube, websites, and all social media.
Check out these other tips and how-to’s from the gurus of Video Marketing:
Easiest Way to Create Your Own Online Videos
Biggest mistake sole proprietors make when making videos
From increasing your website’s rank in google to converting views to business, web videos have a proven track record to increase your online effectiveness. Chelsea Perry’s post on business2community.com says it all. ‘According to INC, a video is 53 times more likely to have a first page result than any other form of traditional media.’
Your videos can lead to thousands of views and high click through rates, such as this MirthinaBox.com video about great gifts for frequent travelers.
MirthinaBox.com
What better way to get prospective clients to get to know, like and trust you than a web video. For Chelsea Perry’s full article, read more at Have a small business? You may want a web video
Problogger’s article, “SEO Your YouTube Videos in 10 Steps,” lists many great tips, but this simple tip to help google find your videos is often overlooked. Name your videos with a meaningful filename before you upload them. The link below has an example and other useful information.
One tip from me is to create HD videos for YouTube. They rank higher than standard definition videos.
Read more from ProBlogger SEO Your YouTube Videos in 10 Steps
Gurus Michael Stelzner and Steve Garfield have teamed up to show you how to produce videos online, yourself. This is the best video I’ve seen to get you started with the equipment you already have.
How Online Video Can Grow Your Business
I hope you’ll give it a try.
Are you adding video marketing to your marketing mix?
“Statistics show that online video is 5.33 times more effective than text and as brands begin to understand this I think we’ll be seeing a lot more video on business homepages and a lot more businesses on YouTube.”
-SocialTimes.com
I found these 7 SocialTimes predictions very interesting:
- Online video will become a must for brands and businesses.
- We’ll see a shift from User Generated Content to Professional Content.
- We’ll sit through more online video ads than ever before.
- Online video will become more social.
- Producing quality content will be easier than ever.
- People will start taking copyright seriously.
- Online video won’t kill TV.
To see the entire SocialTimes post, click here
The best 2012 tips for small businesses call for adding online video to your marketing plans. Why? Because people like dealing with people. And your video will enable them to get to know, like and trust you before they ever make contact. When they do contact you they will already be inclined to do business with you.
So, what do your viewers want to see in your videos?
For your first three videos think about including what’s most relevant, such as
1. a video that answers the most common question, problem or product issue that your clients have,
2. a video describing how you go the extra mile for a client, and
3. a video with a tip relating to your area of expertise.
