I just read some stats from videobrewery.com:
That’s how long you have to grab the attention of viewers in a video marketing clip, (research by Visible Measures). You’ll lose 20% of your viewers in 10 seconds, about 1/3 of them by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.
Why do viewers tune out?
Perhaps you can help your customers…
- Improve their bottom line
- Ease their pain
- Solve a problem
- Show them how to do something
- Answer their question (FAQs)
- Get tips to help them in their business
- Understand the benefit they will get from doing business with you
What other topics have you found helpful for your customers?
image courtesy of swiftcrowcreations.com
Thanks to Alana Kakoyiannis: 11 Tips for Taking Travel Pictures and Video With Your Phone
provided by Business Insider
Arline Melzer is a film producer with a passion to help small businesses with their online video presence, and to help generations preserve and celebrate the times of their lives.