There’s No ‘U’ in Video

I just read some stats from

10 seconds

That’s how long you have to grab the attention of viewers in a video marketing clip, (research by Visible Measures). You’ll lose 20% of your viewers in 10 seconds, about 1/3 of them by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes.

Why do viewers tune out?

The videos shouldn’t be about you. Videos should be for your customers. If you have a clear picture of your customers, you can give them something of value that they will want to watch.
not about you copy

Perhaps you can help your customers…

  • Improve their bottom line
  • Ease their pain
  • Solve a problem
  • Show them how to do something
  • Answer their question (FAQs)
  • Get tips to help them in their business
  • Understand the benefit they will get from doing business with you

What other topics have you found helpful for your customers?

image courtesy of


Thanks to Alana Kakoyiannis: 11 Tips for Taking Travel Pictures and Video With Your Phone

provided by Business Insider

Arline Melzer is a film producer with a passion to help small businesses with their online video presence, and to help generations preserve and celebrate the times of their lives.


By |2014-02-10T21:09:40+00:00May 28th, 2013|Video Marketing, Video Mistakes, Video Tips|3 Comments

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  1. Brian March 7, 2014 at 11:41 am - Reply

    What do you mean it’s not about me?? 😉

    I love this advice! Working in social media, I regularly coach my clients to share more about who they are and to provide information that people CARE about instead of just posting all about themselves. Their audience will appreciate it!

    • PicturePerfections March 7, 2014 at 6:27 pm - Reply

      Glad to hear it! And I think that the more social media is about the clients than about the business owner, the more the clients will connect!

  2. Matt Baier March 7, 2014 at 8:34 pm - Reply

    Thanks Arline. I can’t say the concept is new to me, but what to do about it, is. Much appreciated.

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