Seth Godin made an interesting point: It's extremely difficult to read a speech and sound as if you mean it. For most of us, when reading, posture changes, the throat tightens and people can tell. Reading is different from speaking, and a different sort of attention is paid. Before you give a speech, then, [...]
Are you adding video marketing to your marketing mix? "Statistics show that online video is 5.33 times more effective than text and as brands begin to understand this I think we’ll be seeing a lot more video on business homepages and a lot more businesses on YouTube." -SocialTimes.com I found these 7 SocialTimes predictions very [...]
Presenters Michele Graham and Rhonda Hurwitz of 341 Studios gave a very informative seminar, pointing out many specific ways each of us could increase our visibility in LinkedIn. Here are the highlights from their blog: Get Connected! Tips from Today’s Fresh Intelligence Roundtable on LinkedIn Arline Melzer is a film producer with a passion to [...]
The best 2012 tips for small businesses call for adding online video to your marketing plans. Why? Because people like dealing with people. And your video will enable them to get to know, like and trust you before they ever make contact. When they do contact you they will already be inclined to do business [...]
We all make mistakes. But, the biggest mistake sole proprietors make is talking about themselves and their background, ie the past. It might seem logical to talk about your credentials and experience, but in all your social media channels, this is not what viewers want to see and hear. Speaking about mistakes, here is [...]