We all make mistakes. But, the biggest mistake sole proprietors make is talking about themselves and their background, ie the past. It might seem logical to talk about your credentials and experience, but in all your social media channels, this is not what viewers want to see and hear.
Speaking about mistakes, here is one mistake that is hard to overlook. And you don’t even have to ‘look.’ If there is a big echo from not speaking near the microphone, or noise such as static or humming, you will lose your audience because of bad audio. And if you don’t have good lighting, your audience might not want to watch very long. Stayed tuned for the next blog about what the viewers do want.


Arline Melzer is a film producer with a passion to help small businesses with their online video presence, and to help generations preserve and celebrate the times of their lives.