Can you find the top 10 things NOT to do?


1. Don’t: Take video vertically.
Do: Shoot horizontally. We’re in a wide-screen world.

2. Don’t: Hand hold your camera or smartphone.
Do: Use a tripod.

3. Don’t: Leave dead space above your head.
Do: Position your head in the upper third like you would see with a news anchor.

4. Don’t: Eat or drink in your video. Unless your video is a cooking video.
Do: Dress and prepare to speak as for your best client.

5. Don’t: Only use your smartphone for audio.
Do: Use a microphone or record the audio also on a second phone close to you. Then, clap before each take to match up the audio.

6. Don’t: Wing it.
Do: Practice so you can speak clearly without ah and um hesitations.

7. Don’t: Look at yourself if using a webcam.
Do: Look into the camera.

8. Don’t: Disregard the background.
Do: Make the background appropriate for your business.

9: Don’t: Disregard background sound, such as the tv or radio.
Do: Make sure you film in a quiet area.

10:Don’t: Forget the call to action.
Do: Tell your target audience what you can do for them and give them next steps.

Thanks to Marilyn Miller for purposely creating the above’What Not to Do’ video, after working with us on her own website video, below:

United Obligations

Please tell us if have other video tips on what NOT to do or what TO DO for website videos.

Please contact us at 203-329-2638 or

Located at 1515 Hope Street in Stamford, CT, we specialize in creating customized video tributes and photo montage slideshows, video biographies and photo books locally, throughout Fairfield County and the US.

Arline Melzer is a film producer with a passion to help ​professionals tell their story, and to help generations preserve and celebrate the times of their lives.

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